The Power of Authenticity in Social Media
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50m
Hosts discuss the significance of social media as a platform for genuine connection rather than just marketing. Klaus shares his hotel selection criteria, focusing on comfort and location. They explore the evolution of social media, emphasizing the need for relevant content and emotional engagement in advertising. The conversation also covers employer branding, advocating for storytelling and transparency to attract talent. They conclude by highlighting the importance of authenticity in social media interactions.
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